Employer of Choice

March 2023

The war for talent is in fact a strategic business challenge. So how do you become an employer of choice?

Can companies strike a balance between preserving employee autonomy, engagement, well-being and job flexibility, while also upholding efficiency and productivity during economic uncertainty and slower growth?

The Secret?

1. Pay attention to the human elements that build culture.
2. Do not assume that your management team knows how to change their thinking and approach and create “connectedness” in the new remote or hybrid world. Even “leaders” need coaching – invest in your management team.
3. Put your employees first, and this will help attract new talent.
4. Understand each employee and what they want – listen, show empathy and make positive change.
5. If your employees represent multiple generations, each one has different values and prefers a different method of communication.
6. Create the right employee experience and loyalty will follow. This keeps everyone walking together on the same path to success.
7. Asynchronous (async) work includes employees wanting more flexibility, better work-life balance and reduced burnout / stress.  Comprehensive flexibility supports stronger engagement and performance and can unleash workforce potential.
8. Align tasks to strengths and work styles. Job crafting (cognitive, relationship and task) fosters fulfillment and productivity. Embracing abilities drives growth.
9. Work-life balance is key to employee mental well-being.
10. Implement smart tools and technology (AI), so your employees work smarter, not harder, regardless of where they work or their location.

Risk

1. Resorting back to a rigid one-size-fits-none policy and failing to offer flexible work arrangements.
2. If your company approaches Diversity, Equity and Inclusion (DEI) as an after thought, compliance or tactical matter, you are adding another layer of business risk, both from a customer and employee perspective.
3. Employee retention and happiness is imperative, and directly impacts the successful implementation of your annual strategic priorities and goals.

Culture starts at the top – prioritize people, tap into strengths and create a culture and future that builds sustainable productivity, inclusion and resilience.

For business advisory support, contact Core Business Intelligence.

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